BBB is super happy to announce a new strategic partnership with Movinity, consisting in practical insights and personalised coaching to help you reach your cycling goals.
The BBB x Movinity partnership was officially introduced on Thursday 15 October during an evening hosted at Leexi, our new Elite team partner. Around 50 members joined us to discover how Movinity can support their cycling ambitions, from improving their training to preparing for a major challenge.
Looking for a structured coaching programme?
Head to Workshop 2: Your goal, L’Étape du Tour to discover the proposed coaching options, including pricing and how to take part.
MEET MOVINITY: A PARTNER FOR YOUR CYCLING JOURNEY
Based near Namur, Movinity helps cyclists turn their ambitions into progress. From riders looking to get back into cycling to experienced athletes targeting their next performance goal, its approach combines expertise, individual assessment and tailored coaching.
Its services include performance and exercise testing, bike fitting, personalized training plans, technical coaching on the terrain, nutritional guidance and strength training.
Training should reflect your current level, available time, equipment and personal goals.
The philosophy is simple: there is no one-size-fits-all approach to cycling performance. Training should reflect your current level, available time, equipment and personal goals.
Through this partnership, BBB will organise workshops with Movinity in 2027, giving members access to expert advice, with the option of further coaching support (see next section).
WORKSHOP 1: SURVIVING THE WINTER
Winter is about building the foundations for a successful season, not chasing peak form. In this first workshop, Movinity shared five key principles:
- Build your aerobic base. Focus on endurance and gradually increase intensity.
- Strengthen your body. Combine cycling with strength, mobility and balance exercises.
- Improve your technique. Use cadence drills and vary your cycling disciplines.
- Balance training and recovery. Progress gradually and prioritise sleep, nutrition and hydration.
- Stay consistent and motivated. Adapt to the weather, your schedule and ride with the club.
The key takeaway: consistency beats chasing every session. Build a sustainable routine that works for you.
Explore the workshop
- View the presentation – Survivre à l’hiver (version FR)
- View the presentation – Surviving the Winter (version UK)
- Watch the workshop recording (FR)
WORKSHOP 2: YOUR GOAL, L'ÉTAPE DU TOUR
Ever dreamed of taking on L’Étape du Tour — or setting yourself another ambitious cycling challenge? BBB and Movinity explored how members could prepare for their personal goals through a structured training programme running from February to July, with L’Étape du Tour as one possible objective.
The proposed approach combines the motivation of a shared club objective with individualised training zones and progressive planning. Training would evolve throughout the programme, building towards longer rides, more climbing and the specific demands of the event.
Using TrainingPeaks, participants would be able to access their training calendar, follow prescribed sessions and share workout data with their coach. The preparation would also address race-day strategy, pacing and nutrition — all crucial factors when tackling a long mountain stage.
Several coaching options were presented, ranging from collective training plans to individually tailored coaching. Movinity also offers performance tests to help cyclists define their training zones and personalise their preparation.
For more information on coaching options, performance tests and pricing, check the links below contact info@movinity.be.
A WORD ABOUT OUR NEW HOST AND NEW PARTNER OF OUR ELITE TEAM
A big thank you to Leexi for welcoming us and supporting the event.
Leexi is a Belgian software company specialising in AI-powered meeting notes. Its technology transcribes conversations and turns them into structured summaries, helping teams capture key information and focus on what matters. The company puts particular emphasis on technological innovation and European data sovereignty.
Leexi will become a BBB partner for the Elite team from 2027. We are delighted to welcome them on board and grateful for their support of our sporting ambitions.
This article was prepared with the assistance of AI, using transcripts generated by Leexi’s AI Note Taker during the presentations 😊

